NEW JERSEY
While UPT led all communications and creative work for New Jersey statewide, taxpayer-advocacy organization Fight Waste NJ, it was UPT’s design of a collateral material handout that earned the firm its first Pollie award from the American Association of Political Consultants. The award was realized due to the tremendous results the design produced for the organization.
With the piece, Fight Waste NJ saw a dramatic increase in Twitter followers (over 3000%), Facebook likes (over 1200%), and website sign-ups. Additionally, the piece helped increase the number of speaking engagements for the organization - set up by attendees of one organization for another, which subsequently led to an increase in earned media for the organization and its chairman.
With the piece, Fight Waste NJ saw a dramatic increase in Twitter followers (over 3000%), Facebook likes (over 1200%), and website sign-ups. Additionally, the piece helped increase the number of speaking engagements for the organization - set up by attendees of one organization for another, which subsequently led to an increase in earned media for the organization and its chairman.
south carolina
Having very limited financial resources and running against the political machine of the well liked 36-year mayor, UPT knew that a traditional negative attack against the establishment would not work and may actually drive the UPT client’s negatives up and force him to spend money he did not have.
In a newspaper story detailing the upcoming race - the opponent stated his desire for satellite city offices in the district, which encompasses the rural suburbs and farthest reaching areas of Charleston.
Designing a create mailer entitled “Fairy Tale Money Tree,” UPT used this mailer to spin this populist idea into appearing to be nothing more than the desire for a higher-spending, bigger government. Using satire on the front - rather than an attack on the well-liked establishment, UPT avoided having to spend money the client did not have on future attack responses and highlighted the client’s fiscally-conservative positions.
In doing so, UPT elected Marvin Wagner as Charleston City Councilman with 60% of the vote. Worth noting is that Election Day volunteers repeatedly heard from voters that the "Fairy Tale Money Tree" mailer inspired their vote for Wagner.
In a newspaper story detailing the upcoming race - the opponent stated his desire for satellite city offices in the district, which encompasses the rural suburbs and farthest reaching areas of Charleston.
Designing a create mailer entitled “Fairy Tale Money Tree,” UPT used this mailer to spin this populist idea into appearing to be nothing more than the desire for a higher-spending, bigger government. Using satire on the front - rather than an attack on the well-liked establishment, UPT avoided having to spend money the client did not have on future attack responses and highlighted the client’s fiscally-conservative positions.
In doing so, UPT elected Marvin Wagner as Charleston City Councilman with 60% of the vote. Worth noting is that Election Day volunteers repeatedly heard from voters that the "Fairy Tale Money Tree" mailer inspired their vote for Wagner.
